About us
In a world where trends come and go, we believe there’s one thing that never truly goes out of style: confidence.
The confidence to shine, and here at Cent Pur Cent, we want to guide you along the way. Think of us as your biggest cheerleader, supporter, and coach all in one. You glow, girl!
For years, we researched how cosmetics can be both effective and honest. How they can enhance your natural glow without overshadowing it. Because, let's be honest, what's the point of a full face or glam look if it leaves you with a week of skin irritation after just one night of fun?
With us, you can genuinely sing along to "je ne regrette rienˮ, because you don't have to choose between beauty and health. You deserve both. No exaggerated promises, just carefully selected and tested ingredients for your skin, all in compliance with European regulations.
Community
To keep that pinky promise, we continuously invest in research to make our products even better. Smart dermatologists, pharmacists and beauty experts support us every day. You hear it, Cent Pur Cent has got the beauty and the brains! But our care doesn't stop with our amazing products. We want makeup and skincare to be fun for you. You really don't need a makeup artist diploma for that. Simply becoming part of our loving community is enough. Every week, we share helpful tutorials and tips so you can get the most out of your Cent Pur Cent goodies.
Can’t get enough of those tips & tricks? Then you can sign up for a free workshop near you. Whether you love a subtle glow or Hollywood glam, you’ll get the tools and skills you need to create your look. So, chérie, the only question we have left is: just how bright will you shine?
About Caroline, our founder.
My mission as a makeup artist? Helping people feel their most beautiful, confident, and completely themselves. To me, makeup is not a mask, but a way to enhance real beauty.
In 2016, I launched Cent Pur Cent: simple, luxurious makeup. The foundation of our story? The Loose Mineral Foundation and the Kabuki brush. Two mineral icons that quickly won hearts thanks to their natural coverage, skin-friendly formulas, and ultimate ease of use. Suitable even for the most sensitive skin.
Born from my experience with clients of all ages and skin types, as well as my search for safe, scientifically backed products. This is how a line was created that is easy to use, natural, and powerful in its results.
Today, Cent Pur Cent has grown into a beloved brand with a warm community and a second brand, i.am.klean. Whatever we do, we always start from our RiGorgeous philosophy: with a good heart, an inspired perspective, strong connections, and in-depth research.
Our promise: effortlessly beautiful, whatever your skin type
At Cent Pur Cent, we believe every woman deserves to feel effortlessly beautiful, even with sensitive skin. That’s why we create makeup that works for your skin, not against it. Reliable, glamorous, and easy to use. No fuss, just results.
Pure. Powerful. Essential. Mineral Magic
Our journey began with the Loose Mineral Foundation and the Kabuki brush - two powerful basics that still form the heart of our collection today. They are primarily made from mineral ingredients, gentle on the skin, and multifunctional. For a fresh glow to full coverage, without weighing down your skin.
What makes them special?
- Made with natural minerals such as mica, titanium, and zinc
- Free from added fragrance
- Do not clog your pores or dry out your skin
- Suitable even for the most sensitive skin
"Effortlessly beautiful"
For every skin type, for every woman
Our formulas are carefully tested and suitable for sensitive skin. Thanks to a thoughtful range from pure powders to liquid formulas with a pink list of avoided ingredients, we offer a suitable alternative for every skin type.
Community & workshops
We bring women together. During our free workshops, you’ll discover how easy mineral makeup can be - effortlessly beautiful, for every skin type.
Our Beauty Experts are happy to welcome you at one of our many retail locations, where you’ll receive personalized advice tailored to your skin type and style. They share first-hand tips & tricks to help you apply your makeup quickly, effectively, and naturally. Because truly taking good care of yourself starts with understanding what suits you. And we’re happy to help you with that in complete confidence, with warmth and care.
Rigorgeous
RiGorgeous is the overarching story behind three strong brands with a clear vision. In Cent Pur Cent, i.am.klean, and Take it from Jones, you can feel the soul and passion of entrepreneur Caroline Rigo.
