About us
In a world where trends come and go, we believe that one thing never truly goes out of style: confidence.
The confidence to shine, and here at Cent Pur Cent, we want to support you on that journey. Think of us as your biggest cheerleader, supporter, and coach all in one. You glow, girl!
For years, we researched how cosmetics can be both effective and honest. How they can enhance your natural glow without overshadowing it. Because, really, what’s the point of a full face or glam look if it leaves you with a week of skin irritation after just one night of fun? Seriously, who still wants jars when you don’t know what’s inside them or how they were tested? Not us.
With us, you can genuinely sing along to “je ne regrette rienˮ, because you don’t have to choose between beauty and health. You deserve both. That’s why we’re fully committed to sustainable, harmless, and cruelty-free products that you and your skin will love. No false promises or harmful ingredients—only high-quality, natural ingredients that improve your skin.
Community
To keep that pinky promise, we continuously invest in research to make our products even better. Smart dermatologists, pharmacists, and beauty experts support us every day. You hear it, Cent Pur Cent has got the beauty and the brains! But our care doesn’t stop with our amazing products. We want makeup and skincare to be fun for you. You really don’t need a makeup artist diploma for that. Simply becoming part of our loving community is enough. Every week, we share helpful tutorials and tips so you can get the most out of your Cent Pur Cent goodies.
Can't get enough of those tips & tricks? Then you can sign up for a free workshop near you. Whether you love a subtle glow or Hollywood glam, you'll get the tools and skills you need to create your look. So, chérie, the only question we have left is: just how bright will you shine?
About Caroline, our founder.
My mission as a makeup artist? Helping people feel their most beautiful, confident, and completely themselves. To me, makeup is not a mask, but a way to enhance real beauty.
In 2016, I founded Cent Pur Cent: healthy, luxurious, and easy-to-use makeup. At the heart of our story are the Loose Mineral Foundation and the Kabuki brush. Two 100% mineral icons that quickly won hearts thanks to their natural coverage, skin-friendly qualities, and ultimate ease of use. Suitable even for the most sensitive skin.
Born from my experience with clients of all ages—from brides to chemotherapy patients—and my search for safe, scientifically backed products. This is how a line came to life that is easy to use, natural, and powerful in its results.
Today, Cent Pur Cent has grown into a heartfelt brand with a warm community and a second brand, i.am.klean, that combines beauty with respect for the planet. Whatever we do, we always start from our RiGorgeous philosophy: with a good heart, an inspired perspective, strong connections, and in-depth research.
Our promise: effortless beauty, whatever your skin type
At Cent Pur Cent, we believe every woman should feel effortlessly beautiful, even with sensitive skin. That’s why we create makeup that works for your skin, not against it. Reliable, glamorous, and easy to use. No fuss, just results.
Pure. Powerful. Essential. Mineral Magic
Our journey began with the Loose Mineral Foundation and the Kabuki brush—two powerful essentials that still form the heart of our collection today. They are 100% natural, gentle on the skin, and multifunctional. From a fresh glow to full coverage, without weighing down your skin.
What makes them special?
- Made from natural minerals such as mica, titanium, and zinc
- Free from fragrance, preservatives, and oil
- Won’t clog your pores or dry out your skin
- Suitable even for the most sensitive skin, including during chemotherapy
"Effortlessly beautiful"
For every skin type, for every woman
Our formulas are dermatologically tested and hypoallergenic. Thanks to a thoughtful range, from pure powders to liquid formulas with a pink list of avoided ingredients, we offer a suitable alternative for every skin type. Even during chemotherapy or in cases of extreme sensitivity.
Community & workshops
We bring women together. During our free workshops, you’ll discover how easy mineral makeup can be—effortlessly beautiful, for every skin type.
Our Beauty Experts look forward to welcoming you at one of our many retail locations, where you’ll receive personalized advice tailored to your skin type and style. They share first-hand tips & tricks to help you apply your makeup quickly, effectively, and naturally. Because truly taking good care of yourself starts with understanding what suits you. And we’re happy to help you with that, in complete confidence and with warmth.
What you really want to know
We believe in transparency. That’s why these icons show exactly what our products stand for: gentle on your skin, clear about ingredients, powerful results, and always 100% effortlessly beautiful.
Easy Products
Makeup should be easy. That’s why we create products you can apply effortlessly, even on busy days. Our ‘Fresh Five’ routine makes your skin glow quickly—no hassle, just results.
CPC Sensitive
Our formulas are gentle on every skin type, even the most sensitive. They are free from harmful substances and are often recommended during intensive treatments such as chemotherapy. A real boost for stressed or dry skin.
Glam & Care
Healthy skincare can be beautiful too. Our products combine care with luxurious packaging that makes you happy. Soft scents, lovely textures, and a high feel-good factor, every day.
100% Mineral Powders
This is where it all began: our iconic mineral powders. Made from pure minerals that provide coverage, sun protection, anti-redness, and balance. Gentle on your skin, powerful in results.
As Natural as Needed
Our formulas are made with a high percentage of natural ingredients, without compromising scientific effectiveness.
Rigorgeous
RiGorgeous is the umbrella story behind three strong brands with a clear vision. You can feel the soul and passion of entrepreneur Caroline Rigo in Cent Pur Cent, i.am.klean, and Take it from Jones.
