10 years Cent Pur Cent

For ten years, we have been making you effortlessly beautiful.
With responsible formulas. With easy products. With confidence.

Ten years ago, we started with one belief: confidence changes everything.

Today, we celebrate a decade of responsible formulas, smart expertise, and women shining in their own way. This is not just a birthday. This is the beginning of a new chapter.

Discover our 10 year favorites

From one woman to a community

In 2016, Caroline Rigo asked herself a simple but straightforward question: Why should you have to choose between beautiful or healthy?

She believed that makeup should empower you, not hide you. That formulas should respect your skin. That knowledge creates confidence.

What started with mineral makeup grew into a movement. A community of women who choose easy, healthy glam.

For expertise with gentleness. For glow with substance.

Ten years later, that vision has not changed. It has only become stronger.

Confidence and self-love are the most beautiful things you can wear.

— Caroline Rigo Founder Cent Pur Cent

An anniversary in four moments

Keep the love shining.

More to Cherish.
MORE BESTSELLERS
More to Cherish.
Celebrate 10 years of Cent Pur Cent with us
01
This is Self-love.
new collection
This is Self-love.
Scratch & win prizes up to €2500
02
Keep the love going.
More bestsellers
Keep the love going.
Even more to discover
03
Coming Soon
04

MORE BESTSELLERS

More to Cherish.

Icons never stand still. They grow with you. In this anniversary year, we are giving our bestsellers a new chapter.

More choice. More nuance. More glow.

And of course, there is one product that always remains. Our Loose Mineral FoundationThe product where it all began. Our base for ten years. Always on. Always trusted.

NEW COLLECTION

The Self-love collection just launched.

April 2nd. The birthday of our founder, Caroline Rigo, and the absolute highlight of our celebration year.

For ten years, we have built a community of women who shine. Today we celebrate that with our most personal launch ever: the Self-love collection.

This is more than makeup. It is a tribute to you. A collection that smells like confidence, feels like a warm hug, and reminds you that you are worth it. Every single day.

Discover the collection:

  • Self Love Confidence Palette
  • Self Love Confidence Mascara
  • Self Love Confidence Lipstick
  • Eau de Parfum - Éclat de Vie

more bestsellers

We keep the love going...

... with even more to discover and love! 

In the coming months, we will introduce new versions of our CPC bestsellers.
New colors, new shades. Always familiar, but just a little different.
More choice. More glow.

What you can already discover: 

• Trusted SPF favorites, back in the spotlight
• New SPF essentials for face, lips, hands & on-the-go
• A little extra love: With a purchase of €89 from the SPF collection* you will receive one of our three Neon Beach Bags for free in our webshop. Which color will you get? Surprise. One thing is certain: it’s your new summer essential.

Love your skin. Protect your glow.

*Offer valid from 04/29/2026 until stock lasts. Valid on SPF products (SPF 30 & SPF 50), Hair & Body Spray, and La Résistance Waterproof Mascara.

The Limited Edition Collector’s Bag

Shop for a minimum of €120 from the Self-love collection and receive our Limited Edition Collector’s Bag* for free. Exclusive for our 10th anniversary.


*Offer valid while supplies last.

The scratch card promotion

When you purchase a Self-love product, you receive a scratch card and have a chance to win beautiful self-love prizes, Cent Pur Cent Mystery Beauty packages, duo tickets for KabukiFest, or an extra discount.

You shine, girl.

Ten years of Cent Pur Cent means more than products. It means connection. Thousands of women inspiring each other in our active Facebook community. Sharing looks. Exchanging tips. Encouraging each other to shine in their own way.

From workshops to live sessions. From first foundation to full glamour. Our community is not a follower. She is a co-builder of our brand. We celebrate this anniversary together!

Share your glow in our Facebook community and help write the next chapter.

Community Cent Pur Cent

The coming ten years begin now.

Keep choosing glow with substance. For beauty with wisdom. For self-love without compromises.

Welcome to the next age of simple, wholesome glamour.

Discover "anniversary favorites"