10 years Cent Pur Cent
For ten years we have made you effortlessly beautiful.
With wholesome formulas. With simple products. With trust.
Ten years ago, we started with one belief: confidence changes everything.
Today we celebrate a decade of wholesome formulas, wise knowledge, and women who shine in their own way. This is not just a birthday. This is the beginning of a new chapter.
From one woman to a movement
In 2016, Caroline Rigo asked herself a simple but bold question: Why should you have to choose between beautiful or healthy?
She believed that makeup should empower you, not hide you. That formulas should respect your skin. That knowledge builds confidence.
What began with mineral makeup grew into a movement. A community of women who choose easy, wholesome beauty.
For skill with gentleness. For radiance with substance.
Ten years later, that vision has not changed. It has only grown stronger.
Confidence and self-love are the most beautiful things you can wear.
More to Cherish.
Icons do not stand still. They grow with you. In this anniversary year, we give our bestsellers a new chapter.
- Our waterproof eye pencils received new colours.
- Our lip oils expand with two fresh shades.
- Our mascara family we welcome with a primer and a new top mascara.
More choice. More nuance. More glow.
And of course, there is one product that always remains. Our Loose Mineral Foundation. The product where it all began. For ten years our base. Always on. Always trusted.
On April 2, we begin a new chapter.
On April 2, we not only celebrate ten years of CentPur Cent. We also celebrate the birthday of our founder. And like every milestone, this one deserves a statement.
For the first time in ten years, we introduce something that opens a new chapter. An experience that goes beyond makeup. It smells of trust. Feels like gentleness. And lingers like self-love.
Limited. Intimate. Unforgettable.
You shine, girl.
Ten years of Cent Pur Cent means more than products. It means connection. Thousands of women inspiring each other in our active Facebook community. Sharing looks. Exchanging tips. Encouraging each other to shine in their own way.
From workshops to live sessions. From first foundation to full glamour. Our community is not a follower. She is a co-builder of our brand. We celebrate this anniversary together!
Share your glow in our Facebook community and help write the next chapter.
Keep the love shining.
2026 will not be a repeat. It will be a development.
More symbols. New moments of self-love. Summery glow essentials. A festive celebration later this year.
Ten years was the foundation. Now we build further.
The coming ten years begin now.
Keep choosing glow with substance. For beauty with wisdom. For self-love without compromises.
Welcome to the next age of simple, wholesome glamour.
