10 years of Cent Pur Cent

For ten years, we've been making you effortlessly beautiful. 
With thoughtfully developed formulas. With easy-to-use products. With confidence.

Ten years ago, we started with one belief: confidence changes everything.

Today, we celebrate a decade of thoughtfully crafted formulas, smart expertise, and women who shine in their own way. This is not just an anniversary. This is the beginning of a new chapter.

Discover our 10-year favorites

From one woman to a community

In 2016, Caroline Rigo asked herself a simple question: Why should you have to choose between looking beautiful and being healthy?

She believed that makeup should enhance you, not hide you. That formulas should respect your skin. That knowledge creates confidence.

What started with mineral makeup grew into a movement. A community of women who choose easy, healthy glam.

For expertise with gentleness. For glow with substance.

Ten years later, that vision has not changed. It has only grown stronger.

Confidence and self-love are the most beautiful things you can wear.

— Caroline Rigo Founder Cent Pur Cent

An anniversary in four moments

Keep the love glowing.

More to Love.
MORE BESTSELLERS
More to Love.
Celebrate 10 years of Cent Pur Cent with us
01
This is Self-love.
new collection
This is Self-love.
Scratch & win prizes up to €2500
02
Keep the love going.
More bestsellers
Keep the love going.
More to discover
03
Coming Soon
04

MORE BESTSELLERS

More to Love.

Icons never stand still. They grow with you. In this anniversary year, we’re giving our bestsellers a new chapter.

More choice. More nuance. More glow.

And of course, there’s one product that will always remain. Our Loose Mineral Foundation. The product it all began with. Our foundation for ten years. Always on. Always trusted.

NEW COLLECTION

The Self-love collection just dropped.

April 2. The birthday of our founder, Caroline Rigo, and the absolute highlight of our anniversary year.

For ten years, we have built a community of women who radiate confidence. Today, we are celebrating with our most personal launch ever: the Self-love collection.

This is more than makeup. It is a tribute to you. A collection that smells like confidence, feels like a warm embrace, and reminds you that you are worthy. Every day. 

Discover the collection:

  • Self Love Confidence Palette 
  • Self Love Confidence Mascara
  • Self Love Confidence Lipstick 
  • Eau de Parfum - Éclat de Vie 

more bestsellers

We keep the love going...

... with even more to discover and love! 

Over the coming months, we’re bringing you new variations of our CPC bestsellers.
New colors, new nuances. Always familiar, but just a little different.
More choice. More glow.

Here’s what you can already discover: 

• Trusted SPF favorites, back in the spotlight
• New SPF essentials for face, lips, hands & on-the-go
• A little extra love: When you spend €89 on the SPF collection* in our webshop, you’ll receive one of our three Neon Beach Bags for free. Which color will you get? Surprise. One thing’s for sure: it’s your new summer essential.

Love your skin. Protect your glow.

*Offer valid from 29/04/2026 until stocks last. Valid on SPF products (SPF 30 & SPF 50), Hair & Body Spray, and La Résistance Waterproof Mascara.

The Limited Edition Collector’s Bag

Shop for at least €120 from the Self-love collection and receive our Limited Edition Collector’s Bag* free of charge. Exclusively for our 10th anniversary.

*Offer valid while stocks last. 

The scratch-card promotion

When you purchase a Self-love product, you will receive a scratch card and have a chance to win wonderful self-love prizes, Cent Pur Cent Mystery Beauty packages, duotickets to KabukiFest, or an additional discount.

You glow girl.

Ten years of Cent Pur Cent means more than products. It means connection. Thousands of women inspiring one another in our active Facebook community. Sharing looks. Exchanging tips. Encouraging one another to shine in their own way.

From workshops to live sessions. From first foundation to full glam. Our community is not a follower. It is a co-builder of our brand. We are celebrating this anniversary together!

Share your glow in our Facebook community and help write the next chapter.

Cent Pur Cent Community

The next 10 years start now.

Keep choosing glow with substance. Beauty with brains. Self-love without compromise.

Welcome to the next era of easy, healthy glam.

Discover "anniversary favorites"