About us
In a world where trends come and go, we believe that one thing never truly goes out of style: confidence.
Exactly, darling. The self-confidence to shine, and we at Cent Pur Cent want to guide you in that. Think of us as your biggest cheerleader, supporter, and coach all in one. You glow girl!
We researched for years how cosmetics can be effective and fair. How it accentuates your natural glow without overshadowing it. Because let's be honest, what good is a full face of glam if it gives you a week of skin irritation after just one night of fun? Seriously, who is still waiting for jars where you don't know what's in them and how they were tested? Not us.
With us, you can genuinely hum "je ne regrette rien," because you don't have to choose between beautiful or healthy. You deserve both. That's why we commit 100% to sustainable, harmless, and cruelty-free products that both you and your skin will love. No false promises or harmful ingredients, just high-quality and natural ingredients that improve your skin.
Community
To keep the pinky promise, we continuously invest in research to make our products even better. Smart dermatologists, pharmacists, and beauty experts support us every day. You hear it, Cent Pur Cent has got the beauty and the brains! But our care doesn't stop at our amazing products. We want makeup and skincare to be fun for you. You really don't need a makeup artist diploma to enjoy it. Just being part of our loving community is enough. Every week we share handy tutorials and tips so you can get the most out of your Cent Pur Cent goodies.
Can't get enough of those tips & tricks? Then you can sign up for a free workshop in your area. Whether you love a subtle glow or Hollywood glam, you'll get the necessary tools and skills to create your look. So, darling, the only question we have left is: just how bright will you shine?
About Caroline, our founder.
My mission as a makeup artist? To help people feel their most beautiful — confident and completely themselves. For me, makeup is not a mask, but a way to enhance true beauty.
In 2015, I started with Cent Pur Cent: healthy, luxurious, and simple makeup. The foundation of our story? The Loose Mineral Foundation and the Kabuki brush. Two 100% mineral icons that quickly won hearts — thanks to their natural coverage, skin-friendliness, and ultimate ease of use. Suitable for even the most sensitive skin.
Born from my experience with clients of all ages — from brides to chemotherapy patients — and my quest for safe, scientifically backed products. This led to a line that is easy to use, natural, and powerful in results.
Today, Cent Pur Cent has grown into a loving brand with a warm community and a second brand, i.am.klean, that combines beauty with respect for the planet. Whatever we do, we always start from our RiGorgeous philosophy: with a good heart, an inspired gaze, strong connections, and in-depth research.
Our promise: effortlessly beautiful, regardless of your skin
At Cent Pur Cent, we believe that every woman should feel effortlessly beautiful — even with sensitive skin. That's why we create makeup that works for your skin, not against it. Healthy, glamorous, and easy to use. No fuss, with results.
Pure. Powerful. Indispensable. Mineral Magic
Our journey began with the Loose Mineral Foundation and the Kabuki brush — two powerful basics that still form the heart of our collection today. They are 100% natural, skin-friendly, and multifunctional. For a fresh glow to full coverage, without burdening your skin.
What makes them special?
- Made from natural minerals such as mica, titanium, and zinc
- Free from fragrance, preservatives, and oil
- Does not clog your pores and does not dry out your skin
- Suitable for even the most sensitive skin — even during chemotherapy
"Effortlessly beautiful"
For every skin, for every woman
Our formulas are dermatologically tested and hypoallergenic. Thanks to a thoughtful composition — from pure powders to liquid formulas with a pinklist of avoided ingredients — we offer a suitable alternative for every skin type. Even during chemotherapy or in cases of extreme sensitivity.
Community & workshops
We bring women together. During our free workshops, you will experience how simple mineral make-up can be — effortlessly beautiful, for every skin.
Our Beauty Experts are happy to welcome you at one of our many sales points, where you will receive personal advice tailored to your skin type and style. They share first-hand tips & tricks to apply your make-up quickly, effectively, and naturally. Because truly taking good care of yourself starts with understanding what suits you. And we are happy to help you with that — with complete trust, and a warm heart.
What you really want to know
We love transparency. That is why these icons show exactly what our products stand for: gentle on your skin, clear in ingredients, strong in results — and always 100% effortlessly beautiful.
Easy Products
Make-up must be easy. That's why we create products that you can apply effortlessly, even on busy days. Our 'Fresh Five' routine makes your skin glow quickly – no hassle, just results.
CPC Sensitive
Our formulas are gentle for every skin, even the most sensitive. They are free from harmful substances and are often recommended during intensive treatments such as chemotherapy. A real boost for stressed or dry skin.
Glam & Care
Healthy skincare can also be beautiful. Our products combine care with luxurious packaging that makes you happy. Soft scents, pleasant textures, and a high feel-good factor, every day again.
100% Mineral Powders
This is where it all started: our iconic mineral powders. Made from pure minerals that provide coverage, sun protection, anti-redness, and balance. Gentle on your skin, strong in results.
As Natural as Needed
Our formulas are composed of a high percentage of natural ingredients, without compromising scientific effectiveness.
Rigorgeous
RiGorgeous is the overarching story around three strong brands with a clear vision. In Cent Pur Cent, i.am.klean, and Take it from Jones, you feel the soul and passion of entrepreneur Caroline Rigo.
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