HEALTHY, MINERAL MAKE-UP

About us

  • About Cent Pur Cent

    Cent Pur Cent is a Belgian, mineral makeup line by Caroline Rigo. We offer simple, healthy, and responsible products that give you an instant happiness feeling. Makeup for every skin, for every woman!

  • about us

    Meet the founder: Caroline Rigo

    Top makeup artist Caroline Rigo is highly regarded in the beauty world. When it comes to skincare and makeup, people quickly refer to Caroline. Give her brushes and makeup, and she makes every woman and every skin shine!

  • Our clean commitment

    At Cent Pur Cent, we strive to be as natural as possible, which is why each product contains only what is necessary to achieve its purpose. Therefore, we use the purest and most refined raw materials available.

  • After 16 years of entrepreneurship in healthy makeup and 5 years of Cent Pur Cent, I can truly call it my life's work. I feel what women need and translate that emotion into makeup. This, combined with the right ingredients, the connection to the medical world, and development collaborations with top laboratories.

    Caroline Rigo, founder of Cent Pur Cent

Over One Hundred Percent

Our name says it all. Cent Pur Cent stands for natural, pure, mineral, and healthy makeup. After all, we believe that every woman should feel hip, healthy, and happy in her skin.

Makeup for every skin, for every woman!

Mineral

The powders from Cent Pur Cent consist of 100% natural minerals, such as mica minerals sourced from the mountains in Peru.

These minerals are carefully scraped from the rocks and micronized into usable and beautifully colored powders. In addition to mica, we also work with titanium, iron, and zinc.

Pure

Thanks to the pure composition of our products, you can choose how much you want to apply. A thin layer quickly provides a fresh, natural care and beauty!

Women who prefer a fully covered skin can work with the liquid foundation or simply apply an extra layer of loose foundation. Even then, you will feel that you are working with minerals because the pores are not clogged and your skin does not dry out anymore.

Dermatologically tested

Our products are dermatologically tested.

Hypoallergenic

Thanks to the natural ingredients of Cent Pur Cent, the makeup is extremely healthy for your skin. This ensures that you no longer suffer from blackheads, acne, dry skin, or other issues.

Because we do not add chemical ingredients, the chance of allergic reactions is smaller.

Cruelty free

On Cent Pur Cent products, you will often find the Peppa logo. As you know, Peppa is our mascot, but she also symbolizes not testing on animals. However, European legislation states that you cannot claim this, as no makeup product sold in Europe is still tested on animals. See below for the official statement.

In the future, Peppa will also disappear from our packaging.

*In accordance with the EU ban on animal testing for cosmetics, as laid out in Article 18 of the EU Cosmetics Regulation, the claim "cruelty-free" is used to indicate that none of our products or ingredients have been subjected to animal testing anywhere in the world. This ban is essential to prevent animal suffering and to promote the development of alternative testing methods.

Our formulas are not tested on animals outside the EU to be traded outside the EU. We have also committed to not conducting animal testing to comply with the REACH regulations or any other regulations that require animal testing.

By carrying the "cruelty-free" label, we indicate that we are committed to ethical practices and the welfare of animals. We recognize that consumers are becoming increasingly aware of the impact of their purchases on animals and the environment, and we are determined to show transparency and accountability in our production processes.

about us

Over Caroline

With over 16 years of experience in healthy makeup, top makeup artist Caroline Rigo is a highly valued and inspiring person in the beauty world. Give her makeup and brushes, and she makes every skin glow. Together with her team, she developed several brands that are distributed in the pharma and beauty world.

Rigorgeous brings together all the brands that our ladyboss developed into one concept. That concept is based on the three pillars of the Rigoodness vision: good hearted, good inspired, and good connected.

Making healthy, natural products accessible for women of all ages and backgrounds by distributing them through professionals in pharma and beauty. This is what the brands Cent Pur Cent, i.am.klean, Blush Academy + Agency, and Café Beauté are all about. The close-knit community that prides itself on sharing knowledge is also characteristic of Rigorgeous.

Our clean commitment

We created our brands because we believe that no woman should have to choose between what is good and what is beautiful for her.

That is why we, as purely as possible, wrap pure, mineral, natural products in a luxurious package. And it is that best of both worlds that provides an extra layer of confidence for every woman who uses our brands.

Clean beauty

We don't need to tell you that the world is changing at a rapid pace. People have different expectations, analyze the ingredients, and want transparency and connection.
Therefore, it is no longer sufficient for a make-up brand to simply fill shelves with thousands of jars. Make-up and cosmetic brands today also have a societal role model, and can make a difference.

Therefore, it is important to carefully select the right, effective ingredients that we use in our formulas. Our products are always made with the highest quality and safest synthetic and natural ingredients. After all, we know that not every synthetic ingredient is necessarily bad, and not every natural ingredient is necessarily good.

Our impact on the world, on the environment is of immense importance. That is why it is important for us to create products that are tolerable for everyone. Our mission is to constantly improve ourselves, to evolve and evaluate. We are a make-up brand that is in full development and constantly makes adjustments, challenging ourselves to come up with the best formula and vision.

Formulas

We stand for 100% transparency regarding the ingredients and composition of the products. Cent Pur Cent falls under the umbrella of the beauty company Rigorgeous, which is known for safety, authenticity, connection, education, and openness. Therefore, each product contains only what is necessary to achieve its purpose.

Therefore, we use the purest and most natural raw materials possible. In our tutorials, we explain as clearly as possible which products can be used for which purpose and how each ingredient contributes individually to this.

We make products for every type of woman, from the woman with normal to very sensitive skin. And of course, we insist that our products are never tested on animals.

What is the difference?

Extremely sensitive to sensitive skin: Our loose powders are 100% mineral and specially developed for the most extremely sensitive skin. In these formulas, we avoid ingredients such as oil, preservatives, and fragrance. This does not mean that these ingredients are necessarily bad, but they can sometimes trigger reactions in sensitive skin.

Sensitive to normal skin: For these skin types, we maintain an extensive blacklist. This ensures that even people with sensitive skin can wear makeup in formulas that do not consist solely of loose powder. Although these products are carefully formulated, we do not recommend them for extremely sensitive skin. Thus, we offer a wide selection of options, from pure mineral powders to makeup that is as pure as possible, even in non-powder form.

  • Cent Pur Cent Sensitive

    Minimal to no risk of allergic reactions.

  • Easy products

    Our products are easy and user-friendly.

  • Glam & Care

    Products that promote healthy skin with their nourishing effect and a high level of glamour.

  • Pinklist approved

    Good for our Skin, our Planet, our Body. This is what we want to achieve with the Pinklist. With this list, Cent Pur Cent aims to communicate transparently about ingredients that are avoided in our products.

  • As natural as possible

    Our formulas are composed of a high percentage of natural ingredients, without compromising scientific effectiveness.

  • 100% mineral powders

    Our loose powders are made entirely from natural minerals.

about us

Workshops

Discover the mineral makeup of Cent Pur Cent during a fun workshop or demo at your point of sale. In our calendar, you will definitely find a location nearby!

about us

Did you know?

♡ Cent Pur Cent has no fragrance?
♡ This makeup doesn't stick when you kiss your loved one?
♡ Cent Pur Cent undergoes a natural process: it becomes one with the skin.
♡ Cent Pur Cent can also be used during chemotherapy?
♡ Our products are packaged in the prison of Hasselt?
♡ Cent Pur Cent is a Belgian brand?
♡ Cent Pur Cent is easy and quick?
♡ Do we also distribute other brands?

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